AEP Energy Reward Store Privacy Notice

Effective Date: August 26th, 2026

AEP Energy is a competitive retail electric generation service supplier and a retail natural gas service provider that is committed to respecting your privacy and ensuring transparency in how we collect, use, and share your personal information. The AEP Energy Reward Store is an online marketplace, available to AEP Energy customers, stocked with energy-efficient and connected home products for your home. This Privacy Notice outlines the types of information we collect through the Reward Store, how it is used, and your rights regarding that information.

To avoid any confusion about who is responsible for your information, AEP Energy owns the AEP Energy Reward Store and its website domain (aepenergyrewardstore.com), and the website is operated and hosted on AEP Energy’s behalf by our service provider, Resource Innovations (formerly TechniArt). AEP Energy decides how your personal information is used and is responsible for it under this Privacy Notice, while Resource Innovations may access and process that information only to operate the Reward Store under AEP Energy’s direction. Please direct any privacy questions to AEP Energy using the contact information below.

Personal Information We Collect

We collect personal information, which is any information that can be linked to an identifiable natural person. The categories of personal information we collect include:

Identifiers such as name, postal address, email address, phone number, account identifiers, etc. These identifiers include your AEP Energy account number, your shipping address, and the single sign-on (SSO) credentials used to sign in through AEP Energy’s customer portal to authenticate your identity and confirm your eligibility to redeem rewards.
Commercial information such as products or services purchased or considered. This includes your rewards point balance and redemptions, and your order, return, and exchange history.
Internet network and other electronic network activity information (IP address, device identifiers, log data, analytics, approximate location, and interactions with our websites and emails). We and our analytics providers (for example, Google Analytics) also collect this information to measure and improve the performance of the Reward Store website.
Audio information, such as recordings of your calls with the Reward Store customer service team.
Payment information used to complete purchases, such as billing details processed by our payment processor when your rewards do not cover the full purchase price.

You have options regarding the personal information you provide. While you may choose not to disclose certain information requested, please be aware that this may impact our ability to offer you relevant products or services, or to enable specific features of the website.

How We Collect Information (Source)

We may collect your personal information:

When you activate your Reward Store account, place an order, contact us, or use our websites. We also collect information when you sign in through AEP Energy’s single sign-on, redeem rewards, or contact our customer service team, including calls that may be recorded.
Automatically from your browser or device when you access our website (through cookies, pixels, tags, session replay‑ tools, and other logging technologies).

How We Use Personal Information (Purpose)

We use your personal information to:

Provide goods and services, maintain and service accounts, process payments, and deliver customer support. We also use your information to authenticate you and validate your eligibility, to apply and update your rewards balance, and to fulfill and ship your orders.
Operate, secure, and improve our website, goods and services, and internal operations.
Personalize content and offers.
Comply with legal requirements.

Categories of Personal Data Disclosed

We disclose personal information for the business purposes described above to:

Service providers and contractors that process information on our behalf under written contracts for Reward Store operations, customer support, analytics and advertising, information security, and cloud hosting. Our primary service provider for the Reward Store is Resource Innovations (formerly TechniArt), which operates and hosts the website on AEP Energy’s behalf; we also use service providers for payment processing and for shipping and order fulfillment (such as USPS and UPS). We require these service providers by written contract to protect your personal information, to use it only to provide services to us, and not to sell it or use it for their own purposes.
Law enforcement, regulators, and other parties when required or permitted by law, or to protect AEP Energy, our customers, or the public.

Targeted Advertising, Sales, and Sharing

Our Reward Store service providers, including Resource Innovations, are contractually prohibited from selling your personal information or using it for their own advertising or other secondary commercial purposes.

Cookies and Similar Technologies Notice

Our website uses cookies and similar technologies to enhance your experience and analyze user interactions. You may exercise your privacy rights regarding cookies by using the cookie banner available when you visit our website. Cookies and similar technologies are used by AEP Energy to help personalize your experience with us on our websites. A cookie is a small text file placed on your browser or device by a web server to store data that can be used to recall your device and individualize your experience. AEP Energy uses these cookies and similar technologies to honor your browser preference settings, provide feedback and analysis on how our website and applications perform, and to enhance the functionality of the site. Our website also uses third-party analytics tools, such as Google Analytics, to understand how the site is used and to improve its performance.

Types of Technology	Function of the Technology
Strictly necessary cookies	These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personal identifiable information.
Performance cookies	These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functionality cookies	These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.

Security of Your Personal Information

Your personal information will generally be stored in the Company’s databases or databases maintained by our service providers. Safeguarding personal information is a core priority at AEP Energy. We implement reasonable and appropriate measures to ensure the privacy, accuracy, and integrity of your data, and to protect it against loss, misuse, unauthorized access, disclosure, alteration, or destruction. These measures include encrypting your personal information in transit and at rest, limiting access to authorized personnel, and maintaining network protections such as firewalls and intrusion detection systems. We require our Reward Store service providers to store and process your personal information within the United States, to comply with AEP’s Security and Data Privacy Supplement, and to promptly notify AEP Energy of any confirmed security incident affecting your personal information.

Your Privacy Rights

Certain state privacy laws provide rights for individual consumers, as outlined below.

Right to know and access personal information: You have the right to request that we disclose: (1) the categories of personal information we have collected about you; (2) the sources from which we collected the personal information; (3) the business or commercial purpose for the collection, selling or sharing of personal information; (4) the categories of third parties to whom we disclose personal information; (5) the categories of personal information that we sold or disclosed for a business purpose; and (6) the specific pieces of personal information we have collected about you.
Right to opt-out: You have the right to opt out of the sale or sharing of your personal information, the use of your personal information for targeted advertising, and the use of your personal information for profiling. If you use an opt-out preference signal following the global privacy control (GPC) specification, we will process your opt-out preference in a frictionless manner at the device level using our cookie compliance tool. You can set your browser to send these signals, but the specific settings that need to be configured depend on the specific browser you use. Some browsers may require a browser extension. To learn more about the GPC and browsers which support it, visit the global privacy control website, globalprivacycontrol.org. If you have questions about opting out or need a different way to opt-out, please contact us through our online form, at care@aepenergy.com or at 866-258-3782.
Right to correct: If you find that we have inaccurate personal information about you, you have the right to request that we correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of processing the personal information.
Right to delete: You have the right to request that we delete your personal information. There are some exceptions to this right. For example, we may not be able to delete information that is necessary for us to provide you with services that are reasonably anticipated as part of our relationship with you as our customer. We also may not be able to delete information necessary to comply with our legal obligations, fulfill the terms of our agreements with you, or enable internal uses that are aligned with the reasonable expectations of customers of AEP Energy.
Right of portable copy: You have the right to obtain a copy of your personal data in a portable and readily usable format that allows you to transmit the data to another controller without impediment. There are some limits to this right.
Right to non-discrimination or retaliation: We will not discriminate or retaliate against you for exercising your privacy rights.

Right to Appeal

If we decline your request, you may appeal the decision to our senior management. Simply follow the same process for submitting a request and include “Appeal” in the title or other part of the request. Depending on the state in which you reside, if that Appeal is denied, you may be able to contact your Attorney General’s office to submit a complaint. The contact information for those Attorneys General is listed below:

Kentucky

Address: 1024 Capital Center Drive, Suite 200, Frankfort, KY 40601
Phone: 502-696-5389
Website: Office of Consumer Protection – Kentucky Attorney General

Indiana

Address: 302 W. Washington Street, 5^th Floor, Indianapolis, IN 46205
Phone: 1-800-382-5516 or 317-232-6330
Website: Attorney General: Contact Us

Texas

Address: P O Box 12548, Austin, TX 78711-2548
Phone: 1-800-621-0508
Website: Attorney General: Contact Us

Nebraska

Address: 2115 State Capitol, P.O. Box 98920, Lincoln, NE 68509
Phone: 402-471-2683

Website: https://ago.nebraska.gov/contact-us

Virginia

Address: North Ninth Street, Richmond, Virginia 23219
Phone: 804-786-2071
Website: https://www.oag.state.va.us/contact-us/contact-info

Exercising your Rights

If you wish to exercise your privacy rights or have any questions or concerns about our privacy policies and information practices, please contact us through our AEP Energy Webform, at care@aepenergy.com or at 866-258-3782. To verify your request, you may need to provide proof of identity, such as non-personal information about your account. You may also designate an authorized agent to make a request. The agent will follow the same procedures described above. If you use an authorized agent, we may require proof that the agent acts on your behalf.

Your Privacy Rights Matter—No Matter Where You Live

AEP Energy serves customers across many states, and each state has its own privacy laws. While some laws require AEP to take specific actions, we are committed to honoring privacy rights for all our customers—regardless of where you live.

This Privacy Notice outlines how AEP Energy handles personal information and includes details required by certain state laws. Even if your state is not listed, you’re still welcome to submit a privacy rights request, and we’ll do our best to respond promptly and respectfully.

Links to Third-Party Internet Websites

The AEP Energy Rewards website may contain links to websites or mobile apps, social media platforms and other third parties that are not operated by the Company. Some examples of links to a third-party website include those websites operated by our Business Partners, suppliers, advertisers, sponsors, licensors, and other third parties.

When we link to other websites or embed their content, AEP Energy’s privacy practices no longer apply. You should refer to the privacy policy of that third party for information about their privacy policies and cookie practices. The Reward Store website itself is operated by Resource Innovations on AEP Energy’s behalf and is covered by this Privacy Notice; this section applies only to other, independent websites you may reach through links on the Reward Store.

Retaining Your Personal Information

Personal information is retained only for as long as it is necessary for the purposes provided in this notice or to meet other legal, regulatory, tax or accounting requirements. Because these factors can vary based on the information collected and your interaction with us, actual retention periods can vary significantly.

Children’s Privacy

We do not knowingly collect or share any information from children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law. If you are a parent or guardian and believe we have inadvertently collected information from your child in a manner not permitted by law, please contact us at care@aepenergy.com.

Your Consent

By using the Website, you signify your acceptance of the terms set forth in this Privacy Notice, and the practices described herein. If you do not agree to this Privacy Notice and such practices, please do not use the Website. Your continued use of the Website following the posting of any changes to this Privacy Notice will confirm your acceptance of such changes.

Changes to This Privacy Notice

This Privacy Notice was updated on August 26th, 2026. We periodically update this Privacy Notice. We will post any changes on this page when updating this Privacy Notice.

Contact Us

If you have questions or concerns about this Privacy Notice or AEP Energy’s data privacy practices, please contact us at care@aepenergy.com or 1-866-258-3782. AEP Energy is responsible for this Privacy Notice and for the personal information collected through the Reward Store. If you have a question about how Resource Innovations operates the Reward Store on our behalf, please contact AEP Energy using the details above rather than the vendor.